FOR IMMEDIATE RELEASE
February 13, 2014

Contact: Communications Office
(850) 245-4111
or Victoria Martinez
vmartinez@golinharris.com
(305) 396-0006

TALLAHASSEE—Tobacco Free Florida is encouraging Floridians to learn the facts about the harmful effects of using smokeless tobacco and to make a plan to stop using these products. To help raise awareness, the Florida Department of Health’s Bureau of Tobacco Free Florida is observing Through With Chew Week from February 16–22.

Compared to the decrease in youth cigarette use, there has not been a significant change in the use of smokeless tobacco products among youth. In 2013, 5 percent of Florida high school students reported current use of smokeless tobacco products¹ compared to 5.1 percent a decade ago². Smokeless tobacco includes products such as chew, spit, dip, snuff and snus. These products are commonly used by placing the product between the teeth and gum. The chemicals in smokeless tobacco are then absorbed into the bloodstream through the skin.

“Smokeless tobacco is not a safe alternative to cigarette smoking as some youth may believe,” said Tobacco Free Florida Bureau Chief Shannon Hughes. "In fact, some of these products may contain a higher concentration of nicotine than the average cigarette.”³

There are many dangers associated with the use of smokeless tobacco. Some of the harmful effects include:

• Cancers of the mouth, tongue, cheek, throat, esophagus, stomach, pancreas, pharynx and larynx
• Increased risk of heart attack and stroke
• Leukoplakia (oral lesions on the cheeks gums, and/or tongue)

Users of smokeless tobacco have an 80 percent higher risk of oral cancer and a 60 percent higher risk of esophageal cancer and of pancreatic cancer compared to non-users.⁴ The use of smokeless tobacco also causes gum disease (gingivitis), which can lead to bone and tooth loss.⁵ Studies show adolescent boys who use smokeless tobacco have a higher risk of becoming cigarette smokers.⁶

Like cigarettes, smokeless tobacco products contain nicotine, a highly addictive and dangerous chemical. Adolescents’ bodies are more sensitive to nicotine, and adolescents are more easily addicted than adults.⁷ Furthermore, most tobacco users start by the age of 18.⁸ These young people rarely consider the long-term health consequences associated with tobacco use when they start and many continue using tobacco well into adulthood, often with serious and even deadly consequences.⁹

Tobacco Free Florida works to educate and inform citizens that smokeless tobacco products are not effective ways to quit smoking. Currently, there is no scientific or medical evidence that can prove the use of smokeless tobacco is an effective way for a person to quit smoking.

Floridians who want to quit any form of tobacco have access to the state’s free and proven-effective resources, which include free FDA-approved nicotine replacement therapy (NRT), like the patch and gum, when medically appropriate. This combined approach of counseling and NRT may double or triple a tobacco user’s chance of quitting.¹⁰ Tobacco Free Florida’s 3 Free & Easy Ways to Quit include:

• CALL: Call the Florida Quitline at 1-877-U-CAN-NOW to speak with a Quit Coach who will help assess a user’s addiction and help create a personalized quit plan.
• CLICK: Enroll in the Web Coach®, which will help to create a web-based quit plan unique to each individual user, visit https://www.quitnow.net/florida.
• COME IN: Visit AHEC’s website, http://ahectobacco.com, to locate a local AHEC and sign up for Quit Smoking Now group classes.

Take the initiative this February; make the choice to be Through With Chew. For more information on smokeless tobacco, visit www.tobaccofreeflorida.com/smokelesstobacco.

ABOUT TOBACCO FREE FLORIDA
DOH’s Tobacco Free Florida campaign is a statewide cessation and prevention campaign funded by Florida’s tobacco settlement fund.

Tobacco users interested in quitting are encouraged to use one of the state’s three ways to quit. To learn about Tobacco Free Florida and the state’s free quit resources, visit www.tobaccofreeflorida.com or follow the campaign on Facebook at www.facebook.com/TobaccoFreeFlorida or Twitter at www.twitter.com/tobaccofreefla.

DOH works to protect, promote and improve the health of all people in Florida through integrated state, county and community efforts.

1 Florida Youth Tobacco Survey (FYTS), Florida Department of Health, Bureau of Epidemiology, 2013

2 Florida Youth Tobacco Survey (FYTS), Florida Department of Health, Bureau of Epidemiology, 2003

3 U.S. National Library of Medicine. Smokeless Tobacco. n.d. Web . 19 August 2011.

4 Boffetta, P, et al., “Smokeless tobacco and cancer,” The Lancet 9:667-675, 2008.

5 Tomar, SL, “Chewing Tobacco Use and Dental Caries Among U.S. Men,” Journal of the American Dental Association, 1999, 130: 160

6 Tomar, S, “Is use of smokeless tobacco a risk factor for cigarette smoking? The U.S. experience,” Nicotine & Tobacco Research 5(4):561- 569, August 2003.

7 U.S. Department of Health and Human Services. The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, Coordinating Center for Health Promotion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2006

8 U.S. Department of Health and Human Services. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2012.

9 U.S. Department of Health and Human Services. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2012.