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The Florida Department of Health works to protect, promote & improve the health of all people in Florida through integrated state, county, & community efforts.

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Florida Health Grand Rounds

Florida Health Grand Rounds

7 people with the hands in the middle about to do a team breakdown - Florida Health Grand Rounds

The Florida Health Grand Rounds will be a monthly webinar presentation (during the fall and spring semesters) given by a researcher from one of Florida’s colleges or universities and hosted by the Florida Department of Health. The topics will have a broad focus, touching on emerging, innovative, and cross-cutting areas of public health. Department staff as well as researchers and staff from Florida’s colleges and universities are invited to attend.

The goals of the Florida Health Grand Rounds are to:

  • Provide department staff with the opportunity to learn about various topics and research in public health being carried out by Florida’s top researchers
  • Create an environment where department staff and college and university researchers can interact, leading to an exchange of ideas and collaborative partnerships
  • Provide an opportunity for Florida researchers to highlight and share their work with department staff, leading to a more efficient transition into public health practice

Featured Presentation

Firing On All P’s: Adding More Social Marketing to Your Health Promotion Campaigns
October 10, 2017 10:00 AM- 11:00 AM EST

Presented by Claudia Parvanta, PhD
Professor, Community and Family Health
College of Public Health, University of South Florida
Hosted by the Florida Department of Health

Continuing education credits will be available for nurses and physicians.

Social marketing has been used successfully to promote health behavior for more than half a century. Social marketing can be thought of as the science of increasing the acceptability of a beneficial idea, service, product, or behavior in a population using strategies learned from business. Often in public health, we are trying to change behavior, e.g., “get tested for an STD,” or “get up and walk.” But, the Community Guide suggests that communication is most effective when there is an associated product, which has a “price, place, and promotional strategy”—the so called “4 Ps” of marketing. Branding, peer crowds, and social media are all part of the new marketing mix. The talk will focus on how to rethink your health education or promotion campaign to use tools from social marketing. The Florida Prevention Research Center’s colon cancer screening program, as well as our collaboration with the state to promote healthy pregnancies and babies, will be featured as examples.

Click here to register for Dr. Claudia Parvanta's presentation

The planners/speaker have no relevant financial disclosures.
  • Year 17/18 Schedule of Presentations
  • Past Presentations

Date

Presenter

Title/Topic

August 8, 2017

Karlette Peck, PA, MPH

Health Officer, Martin County

Leah Atwell, MPH

Behavioral Risk Factor Surveillance System Coordinator

Florida Department of Health Research Excellence Initiative

Class 2 Research Project Presentations

October 10, 2017

Claudia Parvanta, PhD

University of South Florida

Social Marketing in Public Health

November 14, 2017

Michelle Cardel, PhD, RD

University of Florida

Obesity

December 4, 2017

George Rust, MD, MPH, FAAFP, FACPM

Florida State University

Paths to Health Equity: Overcoming Health Disparities in Florida

Disclaimer: The opinions and content expressed in the presentations are those of the presenter for educational purposes only and do not necessarily reflect the official policy or position of the Florida Department of Health.

To participate as a presenter at a future Florida Health Grand Rounds, please fill out the Presentation Proposal Form.

Sign-up to receive Florida Health Grand Rounds training announcements.

If you questions regarding the Florida Health Grand Rounds, please email FLHealthGrandRounds@FLHealth.gov.